Impossible Possible

Nordic Choice Hotels is well known for their wide range of hotel brands but also for their culture building activities. Every year 3000 Nordic Choice Hotels employees head towards Stockholm for the annual Vinterkonferansen where they present plans for the future and celebrates their achievements so far. This years theme was Yes We Care - a reference to the company's involvement in environment friendly operations. 

The NCHs state of mind is best presented by “making the impossible possible” and this was also the base when we developed the visual profile for the event. We created a universe where turtles can fly, where astronauts swim among sharks, and where hotels can achieve more than they hope for! 

Together with the talented Harald Fossen we made several films for the event. The result are movies which captures the essence of Vinterkonferansen - When we CARE, we can make the impossible possible.