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Is it possible to design an impossible universe?



Nordic Choice Hotels


Nordic Choice Hotels is well known for their wide range of hotel brands but also for their culture building activities. Every year 3000 Nordic Choice Hotels employees head towards Stockholm for the annual “Vinterkonferansen” where they present plans for the future and celebrates their achievements so far. This years theme was Yes We Care - a reference to the company's involvement in environment friendly operations.

The NCHs state of mind is best presented by “making the impossible possible” and this was also the base when we developed the visual profile for the event. We created a universe where turtles can fly, where astronauts swim among sharks, and where hotels can achieve more than they hope for!

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Yes we care - about the guest
Yes we care - about the planet
Yes we care - about you


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