Fredrikstad 450 Years

The festivities “Fredrikstad 450 år” mark the celebration of the 450 years passed since Fredrikstad was granted city status by King Frederik of Denmark.

The visual profile was created to convey the values “openness” and “inclusion”, focusing on future possibilities. It was important that the anniversary had a striking and simple toolkit of design elements, easy to use by all the people involved, to help create a clear presence all around the city. The goal was to be easily recognisable and somewhat obvious and relevant to the people of Fredrikstad. The anniversary symbol - the bear with a birthday crown, is a friendly modernisation of the bear in the city´s coat of arms.

Client
Fredrikstad Jubileum-Commitee

Work
Visual Identity