FolkOrg wanted a profile that portrayed the traditions of Norwegian folk music and folk dance, but in a modern sense. Our goal was for the large variety of preformers and dancers from all over the country to recognize, and feel somewhat at home in, the visual identity. There are many emotions attached to such an organization, and we wanted to create something positive and unifying for the different styles. With inspiration from the beautiful patterns in traditional Norwegian instruments, we developed a set of symbols. The different symbols are to be used in FolkOrg's official logo as well as in the logos of "Landskappleiken" and "Landsfestivalen" (two annual events for which FolkOrg is responsible). We have received feedback saying that the logo makes people happy - that makes us really happy too!